Technical difficulties

Luckily enough I didnt have many technical difficulties when it came down to making my music video. However, when going to edit my second draft, (In Adobe Premiere CS6) which then became my final music video, I found that about 1/4 of my footage was missing and replacing it was text saying 'Media offline' on a red background. Unfortuneatly the easiest way to solve this would be through finding and re-linking the footage, however for some reason I could not do this, so I had to import all the lost footage and re-edit it in by watching the first draft of my video. In doing this I was able to look into my music video in detail and then correct mistakes and things that I did not like in the first draft. Also I was able to alter parts of my music video that my target audience gave me constructive feedback on. For example, I was told to shorted or slip up a few of the longer clips. I took this onboard and place in quick cuts of my protaganists (Hannah) face, showing different emotions. I also used a clip of her hands in ther air which then led of to the crowd shots which had peoples hands in the air.

I feel that having a technical difficulty actually was positive for me as it allowed me to alter, change and add shots in my muisc video. I also able to include the changes my target audience wanted, hopefully meaning my music video will entertain and be visually pleasing to my target audience.

In terms, of my digipak and magazine advert I faced no technical difficulties which was great. InDesign allowed me to create profesional looking anicillary products smoothly and efficiently.

Photographs from filming

 

 

 

 

Here is a photo from the time I filmed in the studio. As you can see I have set up the lights behind Hannah to enlighten her face as the room was black. This produced a mysterious and eery feel to the footage but also meant it looked professional and of high quailty. The whole point of filming in the studio was the gather footage to represent my protagonist (Hannahs) concious mind. The white colour of the lights gave a pure and angellic feel which then contrasted with Hannahs heavy drinking in the other shots. This contrasting narrative represents the genre of drum and bass. Drum and bass is heavily associated with intoxication but also is has connotation of euphoria, from dancing and being in a crowd. Through the use of the studio shots, filming at the concert and filming in a bedroom, I have portrayed the genre of drum and bass, thus meaning my music video is conventional of its genre.

 

 

 



 

A picture from the Calvin Harris concert I filmed at.

3rd draft of my digipak (with some audience feedback)

Digipak 2nd draft

This is the second draft of my digipak. I still have two pages to fill. However I have made changes to 2 of the pages on the digipak. One the front of the digipak I have enlarged slightly so that the audience can see my models (Hannahs) face and emotions more clearly. I have also change the lay out of the text with 'AND' being enarged only slightly and then the words 'SMOKE' and 'LAZERS' being sized down and being placed a little bit higher than the 'AND'.

 

 

I have made no changes to this image as I feel that is succesful in portraying the party feel and the intoxicated feel of the song. I feel it also portrays the genre well as drum and bass is associated with bright lazer lights and smoke, which the picture includes.

I have also made changes to one of the photos in my digipak. I have enlarged it so that Hannahs hands are only visable, but you can still tell that she is covering her face. The lighting also helps to create a mysterious feel to how Hannah is feeling in her head (i.e. feeling sick and dilusional due to the alcohol). However, it is a it pixalted so I may have to retake the image in a studio setting.

 

 

I have also changed the back of my digipak. Here I have altered the font to 'Khmer UI' which features on my magazine advert (the text that says 'available on digital download'). I have chosen to use this font as it ties in my magazine advert, illustrating a specific and recognisable style throughout my products. I also feel that it looks much better than the font I used on my first draft which was 'Impact' which looked unproffesional. I have also come up with the idea of carrying the specific front through when naming the track 'Afterglow' on the back of the digipak too. I put this in the font that I have used when writing the song name and the album name on my magazine advert and the front of my digipak (Birth of a hero) as I feel the audience will recognise it and be able to make a connection from my poster to my digipak and visa versa. I have also used the same stauration of the image on my advert and the front of my digipak for the same reasons.  However I feel I may need to add a long track list to close up the gap at the bottom of the digipak

 

 

 

Music video - 1st Draft

Here is the first draft of my music video. I spent all day completing the draft which I am pleased with. I feel like I am catching up quite a bit now, with only my digipak and possibly some changes to my music video to do. I may make a change to the second to last shot of Hannah holding a bin to a similar shot but maybe at a different angle. Tomorrow I will be presenting my draft of my music video to my class and hopefully will get some good feedback. I will analysis these feedback and then state what changes I will make to my music video. I also need to add the name of the music video and who it is by at the start and the end of my music video too. Also I will upload my next draft/finished music video via Vimeo. I had to upload it through youtube this time as vimeo was not working properly for me but hopefully I will have this problem solved. 

I feel that my music video follows the codes and conventions of a drum and bass music video. For example most drum and bass music videos do not include, the singing/miming of the lyrics. I have also chosen not to included this in my music video as I know that the other drum and bass music videos are still a great success, meaning my music video will not be 'put down' just because it has not got any singing in it. Drum and Bass music videos rely heaving on an interesting narrative. I feel that my narrative is interesting and will make my target audience want to watch it all the way through, in turn meaning that my tagret audience will want to watch my music video for entertainment purposes, meaning that my music video follows the Uses and Gratifications theory as proposed by Blumler and Katz. 

Raw footage

raw footage.prproj from emma calder on Vimeo.


Here is some unedited footage that I have put together Adobe Premiere just to show what shots I aim to include in my music video. First. I have collected a few pieces of footage when I filmed in the blackened studio with the lights. I have got shots of Hannah laughing, looking serious and also her carrying out actions like rubbing her face. I have shot Hannah displaying a variety of emotions as I want to portray the different stages of being drunk in my music video, for example people are normally happy and having a good time when they start to drink and then tend to go on feeling sick and not so much in control of what they are doing if they carry on drinking heavily, like Hannah does in the music video (this is displayed in my music video  through the actions of Hannah having her face in her hands and continuously rubbing her face). I also want these shots to represent Hannah conscious mind whilst she is passing through the stages of being drunk. I have then filmed in my room. I have included footage of Hannah pouring vodka in to the cap of the bottle (what many teenagers do, therefore allowing the to relate to Hannah in my music video), taking shots of vodka, dancing and looking in the mirror at herself. I plan to include a lot of shots where Hannah is drinking, to just emphasize that she is getting drunk. I filmed in my room with Hannah on her own as I wanted to portray a contrast between the loneliness of drinking on your own compared to being drunk surrounded by loads of people at a club or concert for example. I plan to use the footage I got from the Calvin Harris concert I went to and use that as the opposing binary opposite. I filmed this footage on my phone so will check for the quality of it when I start to edit, however I do feel that the quality of the footage is good. Moreover, I also hope to use footage from when I first filmed outside to maybe display the narrative of going out and walking home intoxicated, but I am not to sure if I will included this yet. I feel that the footage I will use overall in the video will mean that the target audience (16-25 year olds) will be able to relate to Hannah, as they too will understand the feeling of being drunk and the implications of it. In turn this mean that they could be more empathetic with Hannah and therefore want to watch the music video to the very end to see how she gets on at the end of the video. This is the main aim of my music video.

Digipak 1st draft

Here is the first draft of my digipak. I am not quite sure on a few things for example, the font colour on the front cover, two of the pictures which are pixelated, and also the back cover as the font does not fit well with the picture. The only part of my digipak I really like at the moment is the side where the CD goes, I like the fact it captures people dancing and having fun. However I may change this to a different image which I took whilst at a concert in December. I will be having six sides to my finished digipak also. I plan to make all these alterations in the upcoming weeks as I will be back at school.

 

 

Magazine advert 1st Draft

 

 

 

 

This is the draft of my magazine advert for my music video.There are some postives and some weakness to this draft. I like the font of 'Wilkinson' and 'Afterglow' and also feel that the reviews are appropriate and are also in the correct place, meaning that they stand out to the public and possibly influence their choice of watching to music video. I also like the colour scheme of the purple colour. I feel its more effective that having a plan black  background or no background at all as the colour is eye catching and would stand out when placed on billboards and magazines. I also feel that the choice of photo is effective. Having a close up of my models face allows the public to see the emotion and possiby empathize with her. Also by my model looking straight at the camera it makes the audience feel that she is making eye contact with them, potentially making the advert personalised to them, making them more incline to take notice of the advert and go off and watch the music video.

 

One thing that I am not to keen on is the date of when it was released. I feel that maybe it would look better if the date read '30.11.13'. I also feel that the line that seperates the photo from the text needs to faded a little bit so it looks less visable, giving a smooth finish to my music video. These are two possible changes that I may make to my advert in upcoming drafts/finished verision.