Digipak 1st draft

Here is the first draft of my digipak. I am not quite sure on a few things for example, the font colour on the front cover, two of the pictures which are pixelated, and also the back cover as the font does not fit well with the picture. The only part of my digipak I really like at the moment is the side where the CD goes, I like the fact it captures people dancing and having fun. However I may change this to a different image which I took whilst at a concert in December. I will be having six sides to my finished digipak also. I plan to make all these alterations in the upcoming weeks as I will be back at school.

 

 

Structure of music video

I feel I have been struggling to edit and shoot my music video due to the fact I have no clear structure in my head or on paper. I have created a couple of storyboards and spoke about the changes to my music video but I felt it would be beneficial if I actually stated the shots I wish to use and the order of my music. Also I have not really spoke about the mise-en-scene of my music video, so hopefully this will make it clear to those looking through my coursework and myself before I start to film some more footage next week.

Structure of my music video from emmacalder123

Magazine advert completed

This is my magazine advert. It is very similar to the one that I drew up in the planning stages of creating it. Planning before hand helped me as I already had a certain picture in my head that I wanted to created meaning I could just get on with it quickly and efficiently. I chose the colour scheme of purple and white as I felt it worked well together, with both the image and text being able to work together and both be as eye catching as the other. I felt this was important as the text such as reviews are just important as a striking image. I stuck with the font that I spoke about briefly in planning and to accompany it I used Impact and (need to put the fonts name here). These fonts work well together.

Using my draft magazine advert I was able to make changes to make sure my finished magazine advert look professional and visually pleasing. As I mentioned in the post I wanted to change the date from the '30th November 2013' to '30.11.13'. I have done this and feel that it does infact look better having the date in the numerical version as it flows well with the structure of the advert, meaning that also aspects with recieve the same amount of attention they all need. I also tried to make the line splitting up the image and text less visable, in comparison to the draft it is infact less visble however you can still see it a little bit. I did try and make it less visable but this the changed the colour of the advert to a darker purple which I did not like. Another change that I made to my finished advert is I moved the reviews dow a little as I felt that there was too much of a gap between the date of release and also the words 'Available on digital download'. This movement of the reviews has seemed to close the gap, making the advert flow visually more.

Overall I am pleased with my music advert, and hope to achieve the same look with my digipak so that the potential audience are able to relate the digiapk, the advert and the music video together.

Alterations along the way

Magazine advert 1st Draft

 

 

 

 

This is the draft of my magazine advert for my music video.There are some postives and some weakness to this draft. I like the font of 'Wilkinson' and 'Afterglow' and also feel that the reviews are appropriate and are also in the correct place, meaning that they stand out to the public and possibly influence their choice of watching to music video. I also like the colour scheme of the purple colour. I feel its more effective that having a plan black  background or no background at all as the colour is eye catching and would stand out when placed on billboards and magazines. I also feel that the choice of photo is effective. Having a close up of my models face allows the public to see the emotion and possiby empathize with her. Also by my model looking straight at the camera it makes the audience feel that she is making eye contact with them, potentially making the advert personalised to them, making them more incline to take notice of the advert and go off and watch the music video.

 

One thing that I am not to keen on is the date of when it was released. I feel that maybe it would look better if the date read '30.11.13'. I also feel that the line that seperates the photo from the text needs to faded a little bit so it looks less visable, giving a smooth finish to my music video. These are two possible changes that I may make to my advert in upcoming drafts/finished verision.

Diary entry 12/12/13

Digipak planning from emmacalder123

Here is my digipak planning, I did want to use a Prezi to show my ideas however it was not working properly so I had to do it on a PowerPoint.

Diary entry 12/12/13

Digipak planning from emmacalder123

Magazine advert planning

As I am behind on my filming I am going to start my magazine advert. However I need to plan it first before I begin to start it. Here are my ideas for my advert...

Magazine advert planning from emmacalder123

Health and safey evidence for filming in the studio with the lights on the 4/12/13

Here is a risk assessment sheet for the filming with the lights in the studio. One risk appeared when I had to move the lights from the classroom down to the studio. This risk was solved as three of us carried the two lights and equipment down meaning that we were not overloaded with equipment that we could possibly drop and injure ourselves with. Moreover, the lights also became extremely hot after filmed, however as we were told previously that the lights were going to be hot we knew not to touch them and therefore did not get burn or injure ourselves. The way to minimise this risk was waiting till it was completely cool and then carrying it back up to the class room.

Storyboards

Here are three storyboards which illsutrate my intentions for my music video. My narrative revolves around a young womens night out. The first shot will be of my model (Hannah) looking rough with her make up smeared all round her face and with her hair messy. I will then fade this shot out so it looks like 'flashbacks' of her night out. I have changed the order of my of the narrative on my storyboard, from the second shot being clips of her starting to get ready and drinking. I then plan to use clips of flashing lights to illustrate the party theme of the narrative to break up each part of the story. I will also use mid shots of Hannah looking into the camera (like the first shot) to break up the clips to. As the song goes on Hannah will slowly loose the 'rough' look and by the end will look like shes is just about to go out.

Diary entry 4/12/13

Diary entry 4/12/13 (and photo of location)

Yesterday I filmed parts of my music video. I filmed in one of the drama rooms where the walls are all black, I then set up the red lights and place a box in front of them. This meant that the lights are included in my music video giving a mysterious and unknown feel, which was made even more apparent with the black walls. I have started to edit my music video but I need to film much more footage. This includes my actor drinking alcohol whilst getting ready which makes her drunk and unstable. I will be using point of view shots to portray this drunk feeling to the audience. My target audience which is 17-26 year olds will be able to relate to this feeling as this generation are known for partying and drinking way to much.

Here is a picture of the setting...

I am very behind in filming and have only filmed a little bit. I plan to film when I go to Calvin Harris with my friend who is also my artist in my music video. Im going to film on my camera phone, even though this wont be the best quality, I think this will be effective as it will give the audience the feel of the crowd and atmosphere. Also Calvin Harris is quite similar to the genre of drum and base so it will capture shots that would be seen in a drum and base concert.

Here is a picture of a type of shot that I want to achieve whilst at Calvin Harris. I took this shot at Wireless 2013 in July when seeing Calvin Harris...