Diary entry 7/3/14

Over all I am very pleased with the products that I have created.

I feel that the research and planning tasks I carried out before creating my actual products helped me a lot in figuring out the codes and conventions of a music video and also allowed me to be more creative in creating it too. Over the past few months I have changed my ideas a lot of times which I felt has had a positive impact in my final creations. In scraping my first ideas and changing my song completely I was able to more imaginative about the narrative of my music video, creating a narrative that was original and that I could say I came up with it. Also the fact that I was doing a music video to a song of my favourite genre i.e. Drum and Bass I was more motivated to complete the task. Also as I had watched plenty of drum and bass and also dance music videos I understood what made them successful and then applied it to my own creation.

In terms of the software's that I have used throughout the creation of products I felt that the one that taught me new skills was Premiere. I had never used Premiere before and found it really hard to get to grips with. However, as time went on I started to understand how to use it, and in persevering I feel that I have gained a new skill in a great software that is used throughout the media today.

In making a music video, magazine advert and digipak I have also developed a better understanding in the theory behind it all. Blumler and Katz Uses and Gratifications theory has propped up throughout my products and in having to discuss them consistently I have realised that the we do use the media for a range of different things, whether it be just for entertainment or even for identity. Moreover, I have also got to grips with the Reception theory and how it different from Effect Theories, i.e. the reception theory proposes the audience are active in what they take from a media product whereas an effect theory such as the Hypodermic Needle Model suggest that the audience is passive and allows the media to be 'done to them'.

I am very happy with the way my coursework has turned out and am pleased that I have gained some new skills that I can take away from this process. I felt that creating a music video was one of the hardest things I have done but I am glad that I preserved as the final outcome has been pleasing. I also feel that my knowledge about the media has expanded through the application of theories and also through the research and planning tasks.

Diary entry 4/3/14

Diary entry 21/2/14

Diary entry 13/2/14

A state of intoxication is typical of the genre of drum and bass, that's why I felt the emphasis on the stages of being drunk was important to carry through to the digipak. The target audience of male and females aged 16-25 will understand the phrases 'euphoria' and 'come down' as they will be familiar with these occurrences through either personal experience or previous knowledge, due to their frequent use of alcohol. It is wrong the base this on assumption, so I want to point out that I myself, who is included in this target audience agrees that this assumption is correct for the majority of young adults who do go out to parties and clubs.

Diary entry 5/2/14

Diary entry 16/1/14

Yesterday I spent the whole day creating the first draft of my music video. I was very tedious but it was worth it as now I have caught up with my work. I used a range of locations in my music video for exampe, the studio setting, the footage from the Calvin Harris concert, footage in the bedroom and also footage that I filmed outside at night. I made sure that my music video was full of fast paced shots that cut into eachother quickly in time to the beat of the music. This is conventional of a drum and bass music video which regularly includes short but fast paced shots. To make the shots fast paced I increased the speed manually on Premiere.

I feel that my music video will follow the Reception Theory instead of the Effects theory. This is because I feel that as some of my messages and metaphors are ambigious, it will make the audience think about the message themselves and take away from it what they think it is trying to portray. This is the polar opposite to the Effect theory, which includes the Hypodermic Needle Model which proposes that we are passive and the media is 'done to us' and we dont take anything from it and actually think about it. I think that it is a postive thart my music video follows the Reception Theory as it means that my target audience can take the messages of the music how they want to and make it personalised to them. This in turn would mean that the audience could use my music video to gather their identity. Also the fact they have thought about the message of the music video could mean that they can apply their own situations and relate it to my portaganist. This would mean that my music video also follows Blumler and Katz's Uses and Gratifications Theory.

Today, I played my music video to my class mates and asked them for feedback on my first draft. I felt that this was useful as I am now able to take on board their comments and alter my music video when creating my second draft. I recieved postive feedback in both a verbal and written format, which is helpful as I can go back to what they said. Also I will be producing a Audience Feedback prezi and will be discussing in more detail what my class mates said to me.

Diary entry 9/1/14

Diary entry progress from emmacalder123

Diary entry 4/12/13

Diary entry 4/12/13 (and photo of location)

Yesterday I filmed parts of my music video. I filmed in one of the drama rooms where the walls are all black, I then set up the red lights and place a box in front of them. This meant that the lights are included in my music video giving a mysterious and unknown feel, which was made even more apparent with the black walls. I have started to edit my music video but I need to film much more footage. This includes my actor drinking alcohol whilst getting ready which makes her drunk and unstable. I will be using point of view shots to portray this drunk feeling to the audience. My target audience which is 17-26 year olds will be able to relate to this feeling as this generation are known for partying and drinking way to much.

Here is a picture of the setting...

I am very behind in filming and have only filmed a little bit. I plan to film when I go to Calvin Harris with my friend who is also my artist in my music video. Im going to film on my camera phone, even though this wont be the best quality, I think this will be effective as it will give the audience the feel of the crowd and atmosphere. Also Calvin Harris is quite similar to the genre of drum and base so it will capture shots that would be seen in a drum and base concert.

Here is a picture of a type of shot that I want to achieve whilst at Calvin Harris. I took this shot at Wireless 2013 in July when seeing Calvin Harris...

Diary Entry 22/11/13

 

Here is Hannah with the lights and camera all set up and ready to film.

Diary Entry/pitch - 28/10/13

This prezi is a production log and also a pitch for my new ideas. Alongside this I am going to research my new artist and make a presentation on them just so that I have something that is of complete relevance to my new ideas. I will also research the genre of the song which is Drum and Base, so that I and also others can see the elements of drum and base in a bit more detail.

Diary entry 14/10/13

I am currently putting together a short video to show the raw footage that I have collected. As ive only got the footage I have filmed in Trafalga I have left a space to place my green screen and also other footage that I plan to film in the next few weeks. I am going to book a green screen session for next week. I will then be able to to start editing when we come back after the half term. Not only this I am going to take a camera and tripod home so that I can film over the half term to. The more footage the have the better, as it will allow me to have a varied amount of shots.

I am looking forward to filming on green screen as it will be a new skill that I can learn and use in future projects. I plan to mostly use green screen to film shots where my friends are singing the lyrics to the song. There will be extreme close ups on their lips with bright red or pink lipstick on singing the main lyrics of the song 'I dont care, I love it'. This will make a statement and will drive the main message of the song to the audience.

Diary entry 11/9/13

Recently I havent been doing as much work as I should be doing, I still have a lot to do and this includes filiming my actual music video. I am currently in the middle of completeing my final storyboards, which will give me an idea of what type of shots and camera movements I wish to have in my music video. I plan to film again either this weekend or next weekend as both my friends are free to do so. I may go up to London to film some scenes, however I am not to sure on this idea yet as London is usually very busy and my friends may feel embarrassed performing. Not only this, I need to learn to use After Effects so that I can edit in some special effects to my music video. I feel that After Effects will help convey the 'festival/party' theme of my music video, for example I could add in high key lighting, and also flashing lights to act as strobes.

Summer Progress

Diary Entry 28/8/13

Diary entry 20/8/13

Yesterday I filmed scenes for my music video, but before this I went to Hobby Craft and brought some props for my friends to wear, items included, glitter, bubbles and also face paint. Not only this I brought some 'Alice bands' and some flowers to create a flower head band for the girls to wear in the music video. All these items can be found in videos that portray a summery, festival feeling. This illustrates the genre of pop as a whole. Flower headbands are quite 'in your face' and loud just like the genre of pop can be. Also Pop is associated with the summer due to its upbeat, happy vibe which summer brings to people.

Here is images of the flower head band that I created:

Diary entry 18/8/13

Diary Entry 4/8/13

I feel that filming when the sun is shining will fit the genre of  my music video well. This is because the genre pop and other sub genres portray happiness and a care free attitude, which the summer brings to people. Particularly as summer is known for celebrating freedom, like after exams at school and uni and also is when people who work are able to take time off, which can influence a care free attitude due to their lack of stress.

Diary Entry 2/8/13

I have completed a presentation for 'Music Video Theory' however I feel I will need to add to this as it doesn't seem very detailed and lacks explanations. However I plan in the next couple of days to complete 'Analysis of existing digipaks' and 'Analysis of music videos'. Both of these come under the research part of my coursework, I have mainly been concentrating on these as I need to get the whole of the research part done by the start of September (for when I go back to school). I will try and complete some of my planning tasks though when I have got some spare time.

Diary entry 27/7/13