Drum and Bass - A few facts

Drum and bass from emmacalder123

Analysis of an artists magazine advert

Analysis of artist magazine adverts from emmacalder123

Pop music influences

Pop music influences from emmacalder123

Analysis of previous students A2 work

Analysis of previous students a2 work from emmacalder123


Analysing other students work has helped me gain a better understanding of what I want to achieve when creating my own music video. I have realised that attention to detail is key, whether that be when choosing the location or costume, or even to the camera placement.

Videos that I personally admire (4)

I love this music video because of its high key lighting. It creates a really summery and festival feeling which I really want to create in my music video. Not only this, I have taken on board the props that they have use in this music video, such as flowery headbands, bubbles and also the brightly coloured sunglasses. I am going to go and buy these objects as I feel that these will help create the summery theme that I really want to get across on my music video.

Research into the relavent music genre

Icona Pop are classed as multiple genres. This includes Electro House, House, Electro Pop and also Indie Pop. I chose to research Electro House as I wanted to gather a better understanding of what the genre actually was, and what the main characteristic are. Now I have done this research, I have a better understanding of the genre and also can see the characteristics of the genre in Icona Pop's song 'I love it'.

Research into a relevant music genre from emmacalder123

Research into a music director

Analysis of a music video (Example - Kickstarts)

Example- Kickstarts music video

Analysis of exsisting digipaks

Analysis of digipaks from emmacalder123

Music video theory - Andrew Goodwin

Andrew goodwin music vid theory finished need to upload from emmacalder123

Research into equipment

Research into possible equipment i will need for my task from emmacalder123

Tracking an artist

Tracking an artist from emmacalder123

I decided to track Ellie Goulding due to the fact she produces similar genres to my chosen artist Icona Pop.

What is a digipak?

Codes and conventions of a music video

Codes and conventions of a music video 2 from emmacalder123

Music videos I personally admire (3)

Music videos that I personally admire (2)

This is another music video that I really like. I would probably say that this is one of my favourites due to the narrative; it tells the story of a young man who lost his leg in a bike crash and his journey on getting back to his old self and being able to ride again. I really like the long shots that set the scene of the narrative and also the fact that they capture the man in his personal surroundings. I also like the point of view shots that have been used an example of this is the camera being strapped to the mans bmx bike at the end which gives us as the audience a sense of his surroundings and makes us feel included in the journey. Another great shot can be found right at the start of the video when the man gets hit by the car and the bike falls on the floor. The camera is also placed on the floor at a canted angle giving the audience a sense of distortion.  I also like the fact the camera is slightly shaky, like it has been filmed on say a mobile phone as it gives a sense of reality and illustrates that life is not all glamorous at times.  Not only do I feel the camera shots/angles are powerful, I also really like the diegetic sound of the bikes at the start which gives the audience a clue about the narrative of the music video i.e. that it is about bmx riders and also creates a sense of realism. Even though I am not doing a narrative based music video, I feel that I can gain a lot of ideas from this video for example the shots and camera angles.

History of music videos

History of music videos from emmacalder123

Videos that I personally admire (1)

Swedish House Mafia - Don't You worry Child

This is most definitely one of my favourite videos. I love the party/festival atmosphere that it creates via the shots of the crowds jumping and dancing around to the song. I also love the ariel shots that are captured by the helicopter as it gives the audience a feel of the location. I also admire this video as it shows the artists (Swedish House Mafia) enjoying their last gig at a festival before they go their separate ways. It shows the group having an amazing time and having a laugh with each other. These shots, especially the crowd shots make me wish I was at a festival listening to music and dancing with all my friends. It gives you that feel good feeling that a video should give you. From this video I am going to take the mid shots and close ups of the festival go-ers dancing and singing the lyrics as I feel this makes it personalised to the audience as it makes them feel really involved in the atmosphere.

Music channels

Research into my artist

Research into my artists from emmacalder123